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Brand Identity
Brand identity crystallizes the essence of a company through distinctive graphics. Uniformly portrayed across various mediums - print, digital, or communications - it's the heartbeat that makes a brand recognizable.
Our vision
Let's be real. Crafting the perfect user experience requires numerous iterations and enhancements. Nevertheless, we can learn from past mistakes, both ours and yours, ensuring a smoother post-launch life with the product.
In this phase, you will notice several similarities with UI/UX design. We've integrated fundamental steps from digital design since some of our clients don't have a fully developed corporate identity.
Discovery
Project Brief
6 hours
The work commences with a series of profound questions that allow us to gain a deeper understanding of your company. What motivates you? Who are your ideal customers? What value will they receive from connecting with you? What emotions do you wish to evoke? Where do we interact?
Get ready for an engaging conversation! So, go ahead and pour yourself a cup of coffee, as this might take some time.
Competitive Analysis
8 hours
To stand out from our competitors, particularly the market leader, we must establish our unique identity. If we fail to do so, our marketing efforts might inadvertently reinforce their more well-known brand. To avoid this, our initial step involves conducting research to analyze our competitors' appearance, guiding us on how to avoid resembling them.
Metaphor & Reference Concepts
16 hours
At the core of our design philosophy lies the idea, guiding all visual decisions as meaningful manifestations, not mere gimmicks. We carefully select a metaphor that unveils your brand's essence and ensures clarity for your customers.
Design Stage
Moving forward, we embark on the search for examples - Reference Concepts that aid us in conveying the metaphors effectively. Each concept embodies our comprehension of composition, typography, color scheme, and overall appearance. Your task is to choose the best direction to pursue from these inspiring choices.
Identity Concept Creation
Design All Carriers
Design Engineering and Support
Guideline
80 hours
40 hours
1-5 hours
40 hours
During this phase, we transform our vision into a tangible reality. We craft the logo, brand graphics, typography system, and the primary stylistic elements. We put the style to the test on the client's main platforms, whether it's a physical product package or promotional materials for a shop.
Once the identity is complete, ensuring its proper usage becomes essential. To achieve this, we create a Guideline - a comprehensive document that clarifies all aspects of using the logo, colors, and other graphic features correctly. This invaluable resource helps prevent errors in identity usage when developing new types of promotional materials.
Once the conceptual part is complete, we proceed to systematically design all the remaining style elements. This applies to everything, from Facebook posts to branded gift mugs. By doing so, the campaign begins to convey a consistent message across all communication channels.
Our goal is to bring your idea to life with minimal loss, and to achieve that, we stand alongside our clients every step of the way. This involves preparing guidelines and a style guide, creating print templates, overseeing upgrades, localization, quality control, and maintaining authorship supervision. In essence, we strive to be both a driving force and a guardian of your brand identity.
Get a Design Consultation