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Streem Design Agency clients are ambitious entrepreneurs who create new, useful products. Design is a full-fledged part of these products or services. With its help, together with entrepreneurs, we create unique brands.
Brand Strategy
Problem
Solution
Process
When developing a new product or creating a brand, entrepreneurs tend to hypothesize on their opinion, rather than on a clear brand image based on strategy. Such a product will not be in demand, and the brand isn't clear for the audience. Without the strategy stage, both business and design will be insufficient.
Strategy is the company’s DNA. It answers questions such as: Who's the target audience and what is important for them? What identity will suit them the most? What sensations should the interface create? What is our positioning concept? By relying on research rather than impressions and opinions, we create a strong brand that will be in demand on the market.
We suggest starting work with a brand strategy. The brand consists of nine components: the target audience; insight; product essence; advantages; rational benefit; emotional benefits; personality; positioning concept. After creating a brand strategy, we can proceed to the development of verbal and visual identity, marketing strategy, and communication strategy.
Example of strategy usage
EasyBuyer
TestSharp
2023 / Online-Store / Marketing Design
2022 / Testing / Education
Brand Identity
Problem
Solution
Process
Anyway, the company’s identity as a whole is the only brand identification tool. You can't do anything without a visual identity that matches the brand and sets it apart from competitors. Without it, the brand will be lost in the sea of competitors. Consumers will not remember you, and therefore will not find your product even if they like it.
The very first word in the dialogue with the consumer is your confidence, which forms the image of the company and speaks on behalf of the brand. Elements of corporate identity are based on three key elements: the target audience, the created image, and the competitive business environment. With their help, the brand identity is not only deeply embedded in the minds of every consumer but also a distinctive sign among competitors in the market.
We start developing each brand identity by immersing ourselves in the client’s business and studying the target audience. Insights and research results help us to create a unique image for the brand. All corporate style rules are recorded in the passport of standards.
Example of strategy usage
DonorPath
StarryStay
2023 / Donor / Charity
2023 / Space / Rent / Sell / Buy
Digital Design
Problem
Solution
Process
The digital environment occupies a large part in brand communications, advertising, and goods and services field. Most sites and applications are created without interaction experience research and without brand identity. Such products do not cause the desire to use them.
A digital product, whether it's a website or application, must have a working and improved interaction experience (UX) and an emotional, involving user interface (UI). Phased work by the design team allows you to implement a project of any complexity.
Working on digital projects, we focus on solving business problems and satisfying user’s desires. The study toward the audience and the confirmation of hypotheses allow you to create a useful and popular product. The design of digital products is based on the brand identity.
Example of strategy usage
WorkTime
Dating
2023 / Job / Vacancy
2022 / Dating / Relationship
Content Design
Problem
Solution
Process
There is no such brand that will work without content. The way a brand speaks, how it sounds, and what it shows complements and expands the image inherent in the identity and digital product. Even if you have the best design of identity or digital product, but you use content that does not match the brand, the overall impression of the company will be negative.
Content is king. The creation of content is given as much time as the creation of the product or service itself. Marketing communications, advertising campaigns, PR, physical and digital media should contain unique, creative, brand-appropriate content.
Creation of copyright content should begin after the development of a communication strategy and brand identity. Each type of content is developed under the supervision of the art director of the project and is verified with the strategy and brand identity.
Example of strategy usage
Workly
Jobl
2021 / Jobs / Vacancy
2023 / Jobs / Vacancy
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