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Digital Design
We're passionate about creating exceptional products. Our journey in digital design begins by establishing a strong foundation. This involves gaining a profound understanding of the target audience, project objectives, and constraints. By aligning our vision, we ensure that well-informed design decisions guide us throughout the project's life cycle.
Our vision
We're passionate about creating exceptional products. Our journey in digital design begins by establishing a strong foundation. This involves gaining a profound understanding of the target audience, project objectives, and constraints. By aligning our vision, we ensure that well-informed design decisions guide us throughout the project's life cycle.
Instead of rushing into design, we emphasize comprehensive groundwork. We commit to understanding our clients deeply and aligning with the project's objectives.
Discovery
Project Brief
8 - 12 hours
Our journey starts with an extensive dialogue involving questions and insights. Following this, our creative ensemble - consisting of the designer, art director, and project manager - delves into thorough deliberations. Our aim isn't to venture blindly, hoping for the best. We aim to encapsulate the task wholly, ensuring clarity and comprehensive awareness.
Competitive Analysis
12 - 16 hours
When analyzing the competition, we prioritize visual and experiential elements. By studying their visual components like colors, fonts, and illustrations, we vow to maintain uniqueness. On the user experience front, if certain solutions resonate well with users, we consider integrating them into our designs, but with thoughtful enhancements.
User Flow Mapping
Time depends on project
User flow diagrams detail every interaction envisioned for your site. They assist in:
● Establishing the intended user navigation.● Ensuring no critical steps are overlooked.● Making early-stage decisions to save time during actual design.● Gathering diverse stakeholder feedback.
Customer Development
Time depends on project
Assumptions can occasionally steer us off-course. A pertinent instance: A client, convinced their primary users were iPhone aficionados, planned an iOS-exclusive app. However, a survey revealed a dominant 64% Android user base. It underscores the significance of data-backed decisions.
Idea Generation & Metaphoric Design
8 - 12 hours
Using a metaphor can encapsulate your product's essence. An app for note-taking might resemble a vintage notebook, while a finance platform could hint at credit card aesthetics. Such familiarity fosters user connection and elevates the overall experience.
Design Phase
With objectives crystallized and the creative brigade aligned with the client, we transition into the execution phase.
Wireframing
UI Conceptualization
Technical Design & Assistance
UI Execution
1 - 2 hours per mobile screen
56 hours
Support: 1 - 5 hours on average (depends on project)
UI Kit creation: 12 - 16 hours on average
2 - 2,5 hours per mobile screen
2 - 2,5 hours per desktop unique information block
1 - 2 hours per desktop unique information block
Just as blueprints lay the foundation for construction, wireframes herald the onset of web product development. They enable iterative refinements without aesthetic compromises.
After solidifying the concept, we design the remaining screens. The style conceived during the conceptual phase envelops these screens. Our progress pace hinges on the wireframing stage, which shapes the subsequent steps.
Here, our metaphoric vision evolves. With emotions, tools, and functionalities mapped out, we prototype critical components, offering glimpses of the final product.
This phase leans more towards technicality than pure design. Depending on the project's nature, tasks might span responsive designs to App Store/Play Store preparations. Our goal isn't limited to design; we ensure the product's functionality and growth alignment.
Get a Design Consultation